Privacy Policy

We use “Google Analytics” on our website, a web analysis service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as “Google”). Google uses cookies, i.e. small text files that are stored on your device and that enable your use of our website to be analyzed. The information generated by the cookie about the use of our website is usually transmitted to a Google server and stored there. If anonymization of the IP address to be transmitted by the cookie is activated on the website (“IP anonymization”), your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be sent to a Google server outside the EU and shortened there. Google will use this information to evaluate your use of our website on our behalf, to compile reports on website usage and to provide us with other services related to website and internet usage. In doing so, pseudonymous usage profiles can be created from the processed data. The IP address transmitted when using Google Analytics will not be merged with other Google data.

We only use Google Analytics with the previously described activated IP anonymization. This means that Google will only process your IP address in abbreviated form. A personal reference can be excluded.

We use Google Analytics for the purpose of analyzing the use of our website and continuously improving individual functions and offers as well as the user experience. Through the statistical evaluation of user behavior, we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above-mentioned data by Google. The legal basis is Article 6 (1) (1) (f) General Data Protection Regulation.

You can prevent the storage of cookies generated by Google Analytics by making the appropriate settings of your web browser. We would like to point out that in this case you may not be able to use all the functions of our website. If you want to prevent the collection of data generated by the cookie and related to your user behavior (including your IP address) and the processing of this data by Google, you can download and install the web browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

In order to oblige Google to order processing of the transmitted data only in accordance with our instructions and to comply with the applicable data protection regulations, we have concluded a data processing agreement with Google.

Third party information: Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland

Further information on the use of data by Google, on setting and objection options as well as on data protection can be found on the following Google websites:

• Site policy: https://marketingplatform.google.com/about/analytics/terms/de/
• Overview on data protection: https://support.google.com/analytics/answer/6004245?hl=de&ref_topic=2919631
• Privacy policy: https://policies.google.com/privacy?hl=de&gl=de
• Use of data by Google when you use our partners‘ websites or apps: https://policies.google.com/technologies/partner-sites?hl=de
• Use of data for advertising purposes: https://policies.google.com/technologies/ads?hl=de
• Settings for personalized advertising by Google: https://adssettings.google.de

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected.

Data at user and incident level linked with cookies, user identification (e.g. user ID) and advertising IDs (e.g. DoubleClick cookies, Android advertising ID, IDFA [Apple identifier for advertisers]) is deleted no later than 2 months after the elicitation.

If you consented to the statistical collection of your data by Google Analytics when you visited our website for the first time, you can revoke your consent here! From this point on, no further data will be transmitted to Google. (Attention: The cookies that have already been set will not be deleted, but the data transfer will be stopped until you agree to the transfer again. However, you can delete the cookies manually. How this works depends on the browser you are using.)